For those of you who read my last blog post, you were probably as shocked as I was about the sign I saw in my local grocery store. It was prominently displayed above pink teddy bears, pink water bottles and other pink merchadise, and it actually said “50% Off: Breast Cancer.”

I was appalled and decided I’d go back to the store the following day to ask the manager to either change the sign or remove it. Here’s how it went down:

Me: I think you might want to take this sign down. It’s insulting.

Manager: I don’t understand what you mean.

Me: Well, the sign says that breast cancer is 50% off. First of all, it sounds like the disease itself is on sale. And secondly, it’s a little in your face when it comes to the marketing behind breast cancer awareness month.

Manager: I don’t think people are going to think that.

Me: I really think some people will. The sign bothers me, and I know I’m not alone.

Manager: OK, I’ll take it down.

And with that, she removed the sign. If only it were that easy in the rest of the world, we might actually be able to make Breast Cancer Awareness Month all about awareness, not about capitalizing on our 31-day obsession with pink to make a few bucks.